Toughen up buttercup. It’s worth it in the end.

I’m pretty sure if you’re reading this you’ve flicked through an award annual or two or taken a look at an advertising site on the web.

And I’m pretty sure that after doing that you’ve thought to yourself that everything that’s ever been done has in fact been done.

Well guess what – You’re not alone.

We all feel like that. And on a regular basis too.

And that is why we are creatives.
Because we want to do something that hasn’t been done.

It isn’t easy.

In fact it’s often excruciatingly difficult.

But when you experience that lightbulb moment believe me there’s no feeling like it in the world.

And that is why we are creatives.